I was contacted by Wieden + Kennedy Amsterdam’s Head of Design Mark Sloan to create high-end merchandising for Heineken beer. The brief had few restrictions except that the merchandising had to be strong architecturally and based around the Heineken brand logo. We were free to choose any kind of material all in order to create product merchandising suited for stylish and sophisticated venues.
The creative process started with developing a language of forms based on crops of the Heineken logo. Then functional objects such as glorifiers, ice buckets, signage, totems, seats, etc were derived from this.